MV Piano Land's Maiden Voyage

Setting sail on new beginnings and milestones

MV Piano Land's Maiden Voyage

A marketing journey from planning to spotlight. Purple Giant crafted  the media and story angle, creating narratives that aligned with industry relevance and created news value. Press releases, media kits and supporting assets were created to aid in media engagement, ensuring timely and accurate coverage of the story.

  • The Client

    MV Piano Land is a luxury cruise ship that signifies a new milestone of being the first Chinese cruise ship to be have its homeport in Malaysia.

Project Details

Delivery output: Creation of a media and story angle, preparation of PR materials to be shared with the media, and media outreach and coordination